The character of the whisky is defined by intense, spicy, zingy, edgy flavours. RED LABEL bursts onto the palate with the freshness of spray from a crashing wave, followed by the zing of aromatic spices and finally a long, lingering, smoky finish. The sensation in the mouth is complex – ‘sweet chilli’ is a good description of this taste and the tingling sensation on the tongue.

Whisky expert Dave Broom says of RED LABEL, “This is outdoors, this is setting off on your bike along the coast with the wind blowing in your face, the surf is up, the wind is whipping the grass, there is salt in the air, spring is turning to summer.” RED LABEL combines distinctiveness, passion and character with style and personality.