Cynar is a bitter made from artichoke leaves. Its unique taste is enhanced by an infusion of 13 herbs and plants, making it a natural product rich in perfumes and capable conserves all the health properties of its ingredients. Low alcohol (16.5 °) Cynar is a bitter ideal to slow the pace of today's hectic life.
Cynar was founded in 1952 and is suafama permeates its successful television advertisements that have launched in the 60s, played by Ernesto Calindri. In 1995 Cynar became part of Gruppo Campari, evolving from 'digestive aperitif' to one of the bitter most famous and beloved of the Italian tradition.